Now I’m not naming names here, as a matter of fact I fall into some of these traps on my own from time to time to. I’ll take it as a learning experience, constructive criticism, and keep moving forward.

I suggest all resale rights product owners do the same. If you’ve tried to sell and aren’t making enough sales, it’s time to try something different. There’s little sense banging your head against the wall after all.

Winston Churchill said: “If you’re going through hell, keep going.” Why stay in hell? Move forward - no bitching and whining - and start making sales.

If you’ve spent time reading at any of the popular forums, you’ve likely heard a lot of people whining about one product or another. They’re either saying how bad a product is or how excellent the information is and so much of this is based on personal experience level, too much time on their hands (why wouldn’t a person post their content to their own site and build a business in the process?) – or how well they know the original author. Marketing forums hold the worst of them, where people almost always discuss the latest product launch in their field, and in internet marketing there’s something new every day to talk about!

It’s not uncommon to see bipolar approaches to discussing new product launches, too. One approach will always focus on the negative parts of the product, lambasting it is a sham or as not useful. The other approach will be a little more realistic…observing what was good, what might be missing, and what could be improved upon. Usually the reviewers are not authors themselves - or for that matter students.

Often, you will see the negative comments coming from those who have had little to no success promoting the product – or who, they themselves, have had no real experience in successfully launching a product.

In contrast, you will likely see the positive comments coming from those who have successfully promoted the product and earned; or those who know marketing well enough that they could successfully promote the product if they decided to do so.

There’s a perfectly good reason for this!

Those who can successfully promote products and earn money know that almost any product, no matter how mundane it is, can be promoted with a high degree of success. Even a cheap and less than perfect ebook can bring in money if the marketer gets the product in front of the right audience. Most marketers (especially the new ones) don’t have a clue how to even determine their target market much less find them!

Smart and successful marketers know that a product doesn’t necessarily have to be radically different in order to provide information that the end-user needs most.

Here’s a real world example to a lousy or cheap ebook in the real world - McDonald’s. The food at McDonald’s is really nothing new or different or better than their competitors – and yet they swiftly defeated everyone else in the market by offering cheap food, fast. Sound like cheap products, instantly delivered, right when the target market needs it?

The difference was in how the business was positioned and marketed. In the hands of a lousy marketer, McDonald’s would have failed; in the hands of a skillful marketer however, it became one of the largest corporations in the world.

So keep this caveat in mind next time you hear someone attacking the latest digital product release: there are more lousy marketers than there are lousy resale rights products!