Now I’m not naming names here, as a matter of fact I fall into some of these traps on my own from time to time to. I’ll take it as a learning experience, constructive criticism, and keep moving forward.

I suggest all resale rights product owners do the same. If you’ve tried to sell and aren’t making enough sales, it’s time to try something different. There’s little sense banging your head against the wall after all.

Winston Churchill said: “If you’re going through hell, keep going.” Why stay in hell? Move forward - no bitching and whining - and start making sales.

If you’ve spent time reading at any of the popular forums, you’ve likely heard a lot of people whining about one product or another. They’re either saying how bad a product is or how excellent the information is and so much of this is based on personal experience level, too much time on their hands (why wouldn’t a person post their content to their own site and build a business in the process?) – or how well they know the original author. Marketing forums hold the worst of them, where people almost always discuss the latest product launch in their field, and in internet marketing there’s something new every day to talk about!

It’s not uncommon to see bipolar approaches to discussing new product launches, too. One approach will always focus on the negative parts of the product, lambasting it is a sham or as not useful. The other approach will be a little more realistic…observing what was good, what might be missing, and what could be improved upon. Usually the reviewers are not authors themselves - or for that matter students.

Often, you will see the negative comments coming from those who have had little to no success promoting the product – or who, they themselves, have had no real experience in successfully launching a product.

In contrast, you will likely see the positive comments coming from those who have successfully promoted the product and earned; or those who know marketing well enough that they could successfully promote the product if they decided to do so.

There’s a perfectly good reason for this!

Those who can successfully promote products and earn money know that almost any product, no matter how mundane it is, can be promoted with a high degree of success. Even a cheap and less than perfect ebook can bring in money if the marketer gets the product in front of the right audience. Most marketers (especially the new ones) don’t have a clue how to even determine their target market much less find them!

Smart and successful marketers know that a product doesn’t necessarily have to be radically different in order to provide information that the end-user needs most.

Here’s a real world example to a lousy or cheap ebook in the real world - McDonald’s. The food at [...read the rest of this article...]

Here’s one that set me off my chair.

It’s a resale rights product.

It’s very cheap.

It spells everything out step-by-step.*

And the technique is fresh and hot.

$7 (I paid $37 for my copy when it first came out, then neglected to list it) buys you the product and the master rights. You can edit the sales letter, but not the ebook. You pay, download the ebook and within the ebook is the link to register your purchase, get signed up for the update notification list and download the reseller’s kit. It’s a paypal purchase.

Building Traffic using Web 2.0 Video Sharing Sites Such as YouTube - it’s called TubeTraffic. It’s 59 pages and loaded with case studies, screen captures, shortcuts and step by steps.

Check it out here - Web 2.0 Traffic, use it, sell it, and keep moving forward!

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* I think even my cranky visitor Vince R might even be able to understand and take the concepts further but here’s a hint if you need it - “Once you understand the core concepts and begin marketing using this technique, take it further by repeating the exact same process to other Web 2.0 video sharing sites like YouTube - it takes much, much less time for each submission and the results are multiplied with every upload.” You’ll see, check it out.