Step-by-Step Guide to Copywriting - Private Label Rights
One of the online internet marketers sent this to me today as a gift. It comes with private label rights which I always appreciate since the opportunities are wide open for uses I may have for the content.
However, it’s crap. I wouldn’t even let my 12 year old submit it as her essay project to her teacher! She’d get an ‘F’!
Why, as marketers, do we keep passing this shit around? It’s useless and gives private label rights a bad name. I can’t imagine what the first person paid for it because my rights didn’t come with a sales letter, just a graphic of the cover, the .doc file and a pdf.
The problem is that the title makes it sound so appealing…A step by step guide to a task that so many of us bemoan…I’d love to follow a format and share one with my customers. But not with this product! It’s so bad I can’t even rewrite it into something good.
If you stumble upon something selling that looks like this:
Run.
Here’s why…
Top of page 5, “You’re Headline”. Hello? If a person was good enough to be a copywriter, good enough to write and sell an ebook about it anyway, you think he’d have a command of the English language wouldn’t you? “Your Headline” would be proper English. But even if it had been written in proper English it wouldn’t matter - the copy stinks. What kind of captivating, exciting chapter title is “Your Headline”?
Okay, 18 pages long. 18 pages isn’t going to teach anyone a system for copywriting. Sorry. Put your wallet away.
Certainly not these 18 pages! The report is page after page of references of “dogs dicks” (page 4), “spraying tom cats” (page 5), “shithouse” (page 3) - I can’t go on.
The whole thing reads worse than a teenager’s MSN Spaces post about how she hates the small town she’s living in…
Anyway, end of post. If you’re on a mailing list that is sending you crap like this, it’s time to unsubscribe or at the least redirect the marketer to this post. Let’s stop the tidal wave of garbage private label rights from being passed around. It’s worse than a virus.
