Follow Up Marketing
Dan Kennedy, one of the most well-known, successful salesman, marketing and business advisor says this in How to Make Millions With Your Ideas:
“The majority of big profits will come from the second, third, fourth, fourteenth and fortieth sale to the same customer (back end business), not from selling one product to one new customer after another (front end business). The big profits are only in the back end.”
At the time Dan wrote this book he was talking about offline business, but if you think about - or have any experience with - it, you have to agree that customer aquisition is the toughest part of any business, online or off!
Furthermore, selling more products to an existing customer can practically be forecasted in dollars and cents! As long as you serve and respect your customers.
Now how does that apply to an online or work at home business?
Confessions of a FollowUp Marketing Geek has the answers and it’s available here at ResaleReview as a Master Rights product.
Yes. Not only will this ebook serve you and your business (if you apply the knowledge inside), it will also supply you with [...read the rest of this article...]








